
The manner in which I approach a new Prince album has changed over the years.
Once upon a time it was a somewhat momentous occasion. A time of practically sleepless night and intense anticipation.
But then that was back in the days when things were different.
Back in what are now rapidly becoming the 'olden days' the process was thus:
About two weeks before its release Radio 1 would get hold of the new Prince single and play it. I'd have got wind of it and be sat there with my fingers poised over the tape recorder....I'd tape it and play it death.
Then it would hit the shops. So I'd trot along and buy it in as many different formats as my limited financial resources would allow. Picture discs a particular highly prized addition to the collection.
And more often than not there would be a special treat - a b-side. An unreleased new song. Two for the price of one. Magical.
It would fly into the charts - almost always straight into the top ten (when going straight into the top ten was still an achievement not the norm) - and I'd nervously sit there on a Sunday night for the chart rundown wondering how high.
Depending on the plans there would either be another single release or, a couple of weeks later the album would drop....prompting a scramble back to Our Price to bag the vinyl. Back home, scouring the artwork, reading the lyrics, putting everything else on hold to absorb it. Happy days. Simple days, really.
And then, of course, there would be a tour that summer...the crowning glory...the pinnacle of all entertainment forms in my mind...sheer, undiluted joy.
But, of course, things change. Even myself and Prince.
Which brings us to today. Today Prince albums still trigger an excitement, an anticipation. But rather than thinking 'will this be is best yet' my mind is set on a 'will this be complete shit' or, more to the point, 'please don't let this be complete shit'.
Which is a bit unfair, because I've never really thought any of his albums are, indeed, 'shit', but they have declined dramatically since his hey-day.
Rather than products which I would play for weeks on end, if not months on end, modern efforts are rather more shortlived affairs. Hit and miss episodes. I really enjoyed the likes of 3121, Musicology and Planet Earth, but as a complete product they seemed to be lacking a certain something. There would be standout tracks, just not enough of them.
Which brings us to 20Ten. His latest release. And his second consecutive album in the UK to be given away free via a newspaper.
Now, I appreciate it makes sound financial sense for him to do this (he picks up £250,000 and doesn't have to fret about whether people will buy it, whether radio stations will give it airplay, to do the whole promotional circuit. In short, he doesn't need to gauge just how popular he actually is to the wider market) but, in my mind, an album you get free is immediately devalued.
Unfair, yes, but it is devalued as no value to the consumer has been put upon it. It is dished out to anyone and everyone without consideration. There is, in short, no bond between consumer and artist. No effort to acquire it.
And granted, if Prince were to somehow read this he'd say 'well 300,000 extra copies were sold of the Daily Mirror on the day the album was included' and, yes, he'd probably have a point. But I might even consider buying the Mirror if there was a free album in it - even if of an artist I didn't much care for. Well, you would, wouldn't you?
All of which rather sets me off on the wrong foot. The fact I'm getting a Prince album for 65p is forgotten. The fact I can buy three copies for less than £2 (before you ask, one for use, one for back-up, one to remain still sealed for collection purposes...see, totally sane). All I can think is 'blimey, does he have that little faith in the wider market he has to give it away'.
Which brings us in a very long and overly waffly way to 20Ten. Released with the Mirror last Saturday.
Now, and this has not been easy I can tell you, I have spent the week (and the days leading up to it when it leaked) of avoiding all reviews. I've not dabbled on the forums I usually frequent, in fact I've not even stuck my big toe in the 20Ten discussion threads...
Why? Purely so I could make my own mind up on what I thought of the album. To not in any way be swayed by public opinion.
And you know what? I really, really enjoy it. There's a really nice ebb and flow to it, a uniformity of sound which I have to say makes it one of his most pleasing recent efforts.
It's not Sign o' The Times, or Parade or Lovesexy, but then it would be thoroughly unreasonable to expect it. But it is certainly a 'good, solid' album. There are a couple of songs I've had completely jammed in my head for the week, and, one week of constant listening later, I've not tired of it at all....I've even resisted pressing the skip button on a couple of tracks, and been repaid by rather enjoying even the weaker tracks.
But it is just how a Prince album should arrive...surrounded in hype (all whipped up by the Mirror, admittedly, but still..), available in hot summer weather (his music sounds better in the sun, I don't know why, it just does), and amid some live shows (although admittedly, all, thus far, on the European mainland).
The Linn Drum machine is in full effect, the synths have been dusted down and put centre stage, and while the effort to recapture past sounds is apparent, it doesn't seem to be the be all and end all (which, I felt, was very much the case with MPLSound, for example, from the Lotusflow3r set - his last recorded output.) Instead, it comes across as unforced, quite natural sounding, and, bizarrely, reasonably contemporary as a result. Although I consider everything where the Eighties and Nineties is concerned to still sound cutting edge...so don't trust my judgement too much here...
Not sure there are any real stand-out tracks, just a very pleasing, rounded effort.
So I've listened to nothing else for a solid week now and here...track by track, is my take on it....the minute I pen the last word I will be straight off to the Prince sites of my choice to find out what everyone else said, and no doubt discover I love all the songs which the world hates...
Prince -
20TenCompassionNow, I believe it should be law that Prince albums start with a cheery little number. It just should. Look at Let's Go Crazy (the ultimate album/concert starter of all time). And this opener ticks the right boxes. It reminds me very much of I Can't Stop This Feeling I've Got, the opener from Graffiti Bridge, and has exactly the same effect - it tees me up a treat.
It's bouncy, it is tight, you can imagine it being a good live track, and by the time it begins to fade out it's turned into a right funky little thing. It may not win any songwriting awards, it's not particularly sophisticated, but there is something about it which is so completely likeable, it is difficult to resist its charms. In fact, I haven't. One of the albums better offerings, and a cracking starter.
Beginning EndlesslyAh. Track two and it gets interesting. Along with Compassion, this is a cracking starter to this album. Fundamentally sluggishly paced, there is a drive to this song which makes it feel faster, and the synth sound on it is really very good indeed. It provides the pulse to a song which is so very Prince. It's funky, poppy, trots in a number of different directions, and at the end of it makes you feel like you may have been listening to three songs merged into one. Sure, there is an appalling lyrical line (something along the lines of 'if I ever get to explore your anatomy' which sounds like rhyming couplets gone crazy) but the vocal delivery is cleverly done and this is a really classy song. Plus there's a wonderful bit of jangly guitar at the end, which, I suspect, I will prize highly until the day I die.
Future Soul SongThe opening bars of this song make my heart slump into my boots. It is classic Prince 'slowie'...pre-the vocals kicking in, it has that wet, syrupy sound to it which normally bellows 'you're going to hate this one' at me. I have to be honest, I've never been a big fan of his ballads. I just don't think it's what suits him. Which I know is odd, because many fans are completely sold of them. To me, they too often make him sound just like any other R&B artist and slow down the pace. Not always, but certainly in recent efforts. On Planet Earth, for example, Somewhere Here on Earth kicked in as track three, and I not only resented it, I just thought it was horrid. Not sure I've ever listened to it much since. Even when he played in on the last of the 21 Nights shows at the O2 I can remember sitting back down for it...such is my complete dislike.
HOWEVER...that is being too harsh on this. Because, actually, for one of his slower offerings, this is pretty reasonable. It has a pretty little 'sh-la-la-la' refrain which saves it completely, plus near the end it appears to grow some balls as Prince gets himself in a state and a guitar rises in and out. Not brilliant, but if the 'track three slowie' has to exist, things could be worse. Reminds me a tad of When 2 R In Love. This, by the way, is the example of a track which at first I thought I should skip, but giving it room to breathe paid dividends. Plus, it doesn't usher in crap...for the next song is excellent...
Sticky Like GlueThis starts off sounding like it will meander in a typically Prince like way, without really getting anywhere, but by the end of it, I become thoroughly hooked by its fiendishly addictive chorus. It's actually quite a slow paced song, but it has that so very Prince vibe to it, plus the cannot-resist jangly guitar. Sure, it includes, perhaps misjudged, a rap in the middle, but it is so very interesting I can't help enjoy it very much. By the time Prince is practically rapping off with himself at the end, on top of a classic layer of vocals and guitar, I'm ready for more.
Act of GodI'll be honest, this song leaves me somewhat cold. I hope to like it, but it just seems a bit too obvious. It doesn't really go very far and sounds too much like a modern day version of Money Don't Matter Tonight - both lyrically and musically, and I didn't care much for that either. Dare I say it? I just find it a bit dull and unremarkable.
LavauxNow this is my favourite on the album. Got a really nice synth intro that wouldn't sound out of place on something from The Time, and it is just wonderfully fresh and funky. Sure, the way he actually says 'Lavaux' is ice-cold cool, and the fact Lavaux is in one of my favourite parts of the world (a particularly picturesque Swiss town that sits on the banks of Lake Geneva, close to Montreux (assume he visited during his shows at the Jazz Festival there) vineyards flowing down it with views across the lake and across to the magnificent rising mountains on the other side...truly a glorious, wonderful place), ushers it into a special place in my heart, but it is just a great, laid-back funky little number which is particularly good blasted loud. Wonderful stuff. Needed to be too, because the next two songs are a bit uneventful.
Walk in SandNow if there is such a thing as a Prince stencil for songs, this was cut from it. It's that classic slow/medium paced love song thing which could, in truth, have been culled from any Prince album for the last 20 years. Sort of track I'd consider filler, but knowing Prince would probably be the next single, and flounder at number 30 (back in the day, that is)...Nice enough, but just a bit nothingy to be honest.
Sea of EverythingI'd almost say ditto the above for this. Although this is a little prettier...but I'd still be hard pushed to say much about it, if I'm honest. So I won't.
Everybody Loves MeBit odd this song. It sits a little out of place at the end of this album. It is a very clear nod to his former most successful era, but it sounds quite unlike most other things he had done. I never thought I'd say this but it does sound a bit like a Jim Bob track (he of Carter USM fame) which are two of my musical favs I never thought would find a common ground. It's a bit of a bizarre super bouncy number with a rather nasty little jangly piano bit but is still, somehow, rather good. This is the sort of reason I get so hooked on Prince. This song shouldn't work, yet somehow it just about does. His voice sounds a bit silly on it, but there is something to it which is difficult to hate. The day I hate a jaunty, lightweight, fast-paced Prince song will be a sad day indeed.
Lay DownThe 'hidden track' and a rather funky little number. HOWEVER...unforgivably...he refers to himself as, and I quote direct here, 'the Purple Yoda'...yes...you heard that right...oh dear.
Which is a shame, as it's another of those songs which can only ever come from Prince (and perhaps why I find those identikit ballads so dull). There's a dirty guitar, a bit of call and response, and you can imagine in an aftershow setting this could be something of a highlight.
So there you have it. Not classic Prince, by any stretch, but a good effort and one which I've enjoyed far more than I expected. Now, finally, I'm off to read what the rest of the world thought.